Scott Pet Global Pet Expo  | 

Location:

Orlando, Florida

Client Objectives:

The mission of Scott Pet has always been “Helping Pets Lead Quality Lives.” And, at Global Pet Expo in Orlando, they wanted to advance that mission by educating attendees on their nutritious products — a collection of brands made with quality and practicality in mind. A successful solution would capture audience attention under the umbrella of Scott Pet, but would also highlight their various product brands — supporting it all with just the right amount of product.

Motif's Design:

Motif’s solution for the 20′ x 40′ island started with a four-sided hanging sign that carried the Scott Pet logo and their three key product brands on all sides. The bottom of the sign was finished with an image of their celebrity spokesman, Jack Hannah, and his super-cute puppy. Four 16′ double-sided product towers anchored the corners of the space. Each carried large product branding, product imagery, and trapezoid-shaped slat wall to display product samples.

For the center of the space, Motif created the perfect storage room. Finished in corrugated aluminum, it was outfitted with product shelves and LED screens playing promotional videos. To the side of the corrugated conference room, two of Motif’s transparent projection kiosks allowed attendees to learn about Scott Pet and their various brands.

Results:

In the end, we created an effective, efficient, and flexible face-to-face marketing solution. It told the Scott Pet story and gave their team the tools to educate attendees on their wide array of products for “Helping Pets Lead Quality Lives.”