Reading Bakery Systems Pack Expo | 

Location:

Chicago, IL

Client Objectives:

Reading Bakery Systems sought to captivate industry experts and attendees at Pack Expo in Chicago by demonstrating their cutting-edge solutions for large-scale bakery production and advanced packaging systems. Their mission was to highlight their comprehensive capabilities, ensuring that their position as a leader in the baking and packaging industry was clear.

Motif's Design:

The Reading Bakery Systems booth was crafted to evoke the warmth and reliability of a traditional hearth while simultaneously creating a space that felt both modern and innovative. The centerpiece was an impressive double-sided illuminated graphic display showcasing their groundbreaking Emithermic XE technology, designed as a forward-thinking alternative to conventional DGF ovens.

Touchscreen and High-Res monitors placed strategically around the booth played dynamic visuals, detailing continuous mixing solutions and highlighting various mixer models along with their seamless integration into packaging processes. Visitors were encouraged to interact and learn. Informational panels offered clear insights into the brand’s holistic approach—from production to packaging—underlining their commitment to innovation and process efficiency.

Results:

The booth managed to combine an inviting, familial atmosphere with high-impact interactive technology and informative content. This approach reinforced Reading Bakery Systems’ reputation as a comprehensive provider of baking and packaging solutions, attracting attention from professionals who were keen to see how these advancements could enhance their operations. The exhibit’s design and interactive elements fostered meaningful dialogue and left attendees with a solid understanding of the company’s commitment to efficiency, quality, and industry-leading innovation.