AppDirect Channel Partners | 

Location:

Las Vegas, NV

Client Objectives:

AppDirect, a global pioneer in subscription commerce services, aspired to create an engaging and immersive booth for the Channel Partners 2024 conference in Las Vegas. Their objective was to spotlight their advanced cloud infrastructure solutions and solidify their standing as a key player in the IT and telecom industries.

Motif's Design:

Our design team envisioned a captivating booth that elegantly fused form and function. The centerpiece of our creation was an impressive, oversized overhead structure, gracefully adorned with the AppDirect logo, designed to capture attention from every angle within the exhibition hall.

Anchoring the booth was a spectacular LED video wall, radiating dynamic, high-definition visuals that showcased AppDirect’s cutting-edge solutions. This stunning digital display was complemented by sleek, interactive demo stations that allowed attendees to dive deep into the technology, engaging with AppDirect’s offerings in a hands-on manner.

The booth’s architectural design was a blend of modern sophistication and sleek elegance. Clean lines and a refined color palette reflected AppDirect’s brand identity, while strategically placed, chic seating areas provided comfortable spaces for casual meetings and networking. These elements combined to create an inviting and stylish environment that encouraged interaction and engagement.

Results:

The meticulously designed booth was a true embodiment of AppDirect’s innovative capabilities. The dynamic LED video wall and interactive activations drew substantial attention, making the booth a hub of activity. The sophisticated, architecturally inspired design of the booth at Channel Partners 2024 not only captivated attendees but also effectively communicated AppDirect’s vision and technological leadership. The stylish and engaging environment fostered meaningful interactions with potential clients and stakeholders, significantly enhancing AppDirect’s presence and impact at the conference.