:   Experience   :

Elea Mobile Tour | 


United States

Client Objectives:

Elea, a luxury office furniture brand owned by Fellowes, needed to launch their new model chair in a way that people could feel the difference. They came to Motif looking for ways to take the chair directly to industry taste-makers and key clients at the high-end interior design firms so they could experience the value for themselves.

Motif's Design:

Motif helped Elea and their agency of record, C&A Marketing, design a mobile pop-up showroom. Designed to travel safely and efficiently on a nationwide tour, the environment allowed them to showcase the chair’s features and benefits in an authentic environment at every stop.

Motif and C&A also developed various experiential marketing campaigns that would engage attendees beyond the space and educate them about the significant research that went into the new chair’s design.