Waldorf Astoria Union Station Pop-Up | 

Location:

Chicago, IL

Client Objectives:

Waldorf Astoria aimed to create an elegant and sophisticated pop-up exhibit to highlight its luxurious brand image. The goal was to captivate visitors with a blend of opulence and modern design, showcasing the Waldorf Astoria’s dedication to quality, class, and timeless style.

Motif's Design:

Waldorf Astoria’s exhibit features an art deco-inspired aesthetic, combining sleek curves and bold, metallic accents with a classic blue and white color scheme. The main focal point is a large, illuminated emblem bearing the Waldorf Astoria logo, framed by elegant vertical ridges and soft lighting. The booth structure incorporates subtle nods to the brand’s signature luxury with intricate detailing and gold accents that exude sophistication.

The modern design elements, including geometric lines and clean edges, contrast beautifully with the historical architecture of the surrounding space, drawing attention while maintaining a sense of refined elegance. Gold decorative bowls and peacock motifs are included as a nod to the brand’s luxury, enhancing the premium feel.

Results:

Waldorf Astoria’s exhibit successfully conveyed the brand’s message of timeless luxury through its refined, art-deco-inspired design. The exhibit blended seamlessly with the elegant surroundings of Union Station, drawing visitors in with its understated glamour and meticulous attention to detail, leaving a lasting impression of the brand’s dedication to sophistication and quality.